TRUTHBUSTER.com

We all know the truth about diamonds– only a select few can retrieve them and a smaller few that can legitimately sell the precious stone to mass consumers. We are not here to tell you that diamonds are bad. As a matter of fact, several of us here at TB.com recently purchased and/or received a diamond in the past several years, so to make this an entry describing the horrific consequences of blood and non-blood diamonds would hypocritical and just plain boring. Instead, we will bust out the truth about diamond shopping and hope to assist through confused souls who are in the market for a diamond and its illustrious setting counterpart.

[for some perspective, this entry is written by Buster I, a 20-something y.o. male, with an income between $60-85K/year]

This entry will be the first of a four part series because there’s a lot of information to bust out and we need to get it all right. So let’s begin…

The FIRST thing you need to know about diamonds is that all diamonds, whether you like it or not, come from the same regions as other diamonds. We can get into the politics and trafficking of these stones, but we know that’s not why you’re reading… just know that diamonds, for the most part, are all similar. It is the Four C’s (you may have already heard this) that really differentiate these stones: Color, Cut, Clarity, and Carat. If there is one thing that you get out of this first entry, it is that all stones are the same!

The SECOND thing you need to know is that other companies, retailers, and wholesalers know this and error on the side of an uneducated consumer. They expect that the schmuck that walks through the door does not know anything about diamonds… or he may have quickly browsed through an internal article or learned a little on Bluenile.com, but that’s all. Hopefully, people can learn from us and other valuable resources out there and help you get the most bang for your buck. Those in the diamond/jewelry industry are very savvy and will surely capitalize on uninformed consumers– they will make their diamonds seem more valuable than competitors, even when it’s the same exact stone.

The LAST thing you need to know before purchasing a diamond is that there are options out there. There are the safe, reliable options with the established jewelers and there are other options with lesser proven companies. We do not know your risk profile, so we’ll try to lay it all out for you to decide.

Before we close this out, we’re aware that some of you cannot wait for the following entries, so we will give you a quick shortcut of resources that may tie you over for the time being.

Happy hunting!

Diamond Resources:

http://www.pricescope.com
The best meta-search engine for diamond estimates. While not all online jewelers put their diamonds in the their database, PS gives you a very realistic idea of what you can get and what the stone is going for in the market. It has a lot of good info on diamond pricing in general.

http://facetware.gia.edu
The ULTIMATE diamond grade cut tool. However, only use this when you are familiar with all the other diamond terms. This will help you get that extra mile out of your wallet. It will help you differentiate the average “could’ve bought at the mall” diamonds versus the “prettiest diamond ever” for the best value.

http://www.diamondcut.gia.edu/06_estimating_a_cut_grade.html
For round brilliant cuts, you can mathematically find out the cut grade (fair, good, very good, excellent) by taking the angles, proportions and other numbers from the lab report. GIA is one the tried-and-true gem laboratories. The other is AGSL/AGS.

http://www.diamondcut.gia.edu/charts/index.cfm
If you use this chart estimator by putting in the table angle or pavilion angle, you can guess what the diamond cut grade will be. You’ll see that the jewelers assign the “ideal,” “very good,” etc labels themselves.

http://www.niceice.com/cut.htm
A good resource that explains the cut of a diamond. The Blue Nile tutorials are very educational too.

Jewelers:

Blue Nile
James Allen
Mondera
Whiteflash
Union Diamond
Kay Jewelers
Zales
Tiffany & Co.
Costco

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